Do you want to sell Notion templates but don’t where to start? You’ve come to the right place. Notion templates are one of the easiest digital products to create, and the demand for them is steadily increasing. So, whether you want to make extra income or build a full digital product business, selling Notion templates is a great place to begin.
In this guide, I’ll walk you through everything you need to know, from choosing your niche to pricing, listing, and delivering your templates. You’ll also learn whether selling Notion templates is actually worth it and how much creators typically earn.
Let’s get into it.
Key Takeaways
- Identify your target audience and their problems to solve
- Design templates for use first then make them visually appealing
- Price them competitively to target your audience
- Sell on Etsy, Gumroad, Notion template marketplace
- Provide excellent customer service
But first, what is Notion?
What Is Notion?
If you’re new to Notion, imagine a single app that combines:
- Notes
- To-do
- Spreadsheets
- Calendars
- Dashboards
- Wikis
As you can see, Notion is basically a super-flexible workspace where users can build anything from a simple daily planner to a full business management system. Because it’s so customizable, many people create layouts they want to share, and that’s where Notion templates come in.
What are Notion Templates
Each page in Notion workspace is considered a dashboard.
A Notion template is a pre-built page or dashboard that users can duplicate into their own workspace. Templates save people time because they don’t have to build a system from scratch. And as a creator, once you create a useful template, you can sell it over and over again without additional effort
People buy templates for things like:
- Personal productivity
- Finance tracking
- Project management
- School and study systems
- & much more
Now that you understand what they are, let’s talk about how to sell Notion templates successfully.
How to Sell Notion Templates (Step-by-Step Guide)
Before selling Notion templates, it’s essential to prepare yourself and your products. The success of your Notion templates depends on understanding your audience, understanding their needs, and solving their painful problems. Whether you sell on Etsy, other marketplace, or your own store, process remains the same.
1. Identify Your Target Market
Any business starts with viable market research. Selling Notion templates is no different. Understanding your target market is crucial for tailoring your Notion templates to their specific needs.
Before you create anything, ask yourself: Who am I creating this template for?
Start by researching the demographics, preferences, and pain points of your potential customers. Knowing who will benefit from your templates will guide your design choices and marketing efforts.
Some common niche with year-round demand are:
- Busy moms managing home + schedules
- Students organizing classes and assignments
- Small business owners
- Content creators
- Habit trackers and productivity lovers
You can choose any niche and create Notion templates to solve their problems. Once you choose a niche, dive deeper:
- What are they struggling with?
- What tasks take them too much time?
- What system would make their life easier?
Remember, people buy solution to their problem.
2. Create a Functional Notion Template
You’ve done the research, now is the time to create your Notion templates.
Here are some best design practices to keep in mind when designing your Notion templates:
⭐ Design Best Practices
- Start with function first, aesthetics second: make sure your Notion template is working as expected.
- Keep everything intuitive with clean navigation and menu
- Use clean headings and clear organization so that users can use it easily
- Stick to a simple color palette
- Use consistent icons and formatting to make different sections clear
- Avoid clutter: make your template clear, after-all clarity sells.
Remember, usability is more important than looks. So first make sure your template solves your ICA’s problem then make them beautiful.
Once the basics work well, enhance your template with elements that stand out, such as:
⭐ Add Value with Unique Features
- Use linked databases to automate your processes
- Include Quick-start instructions to make it easy for your users to use your template
- Embed media or videos as needed
- Include custom workflows according to your target audience or problem
Adding these extra touches immediately increases perceived value, and allows you to charge more.
In summary, you want to ensure:
- Your design should be user-friendly, visually appealing, and well-organized to ensure a seamless user experience
- Incorporate a clean layout
- Have easy and intuitive navigation
- Have visually pleasing elements to enhance the overall usability of the template.
3. Set Up Your Notion Template Store
Now that you’ve created your Notion template, you’ll need a storefront to sell them. There are multiple options when it comes to selling online.
The most popular options are:
Etsy
Etsy is probably the easiest place for beginners. Etsy already has millions of shoppers looking for planners and productivity tools. You benefit from built-in traffic, even if you don’t have an audience yet.
Gumroad
This is great for creators who want simplicity and minimal setup. Perfect if you plan to share your templates on social media or start building your own personal brand.
Your Own Website
You can also set up a store on your website and sell your digital products from there. This is the best long-term solution as it gives you most control over design of your store. A website lets you keep all your profits and build a strong brand presence.
Notion’s Official Template Gallery
This is a marketplace dedicated to Notion creators. It is more curated and harder to get into, but it exposes your template to a massive user base. You’ll need clear descriptions, helpful instructions, and a well-built design.
Choose one platform, Etsy is most beginner friendly, then expanding into other platforms later.
4. How to Sell Notion Templates on Etsy
As I mentioned, Etsy is one of the easiest places to start, so it deserves a mention. Selling Notion templates on Etsy is surprisingly simple:
- Sign up on Etsy to create your shop.
You will need shop name, payment details, business details, and a sign-up fee to open your Etsy shop.
Upload a banner and profile photo so your shop looks professional. - Prepare your product listing
Once your shop is ready, you need at least one product listing. You want to ensure you product listing has:
– A clear, benefit-focused title
– SEO-rich tags
– A short and long description
– High-quality visuals: Mockups matter. Use clean, modern mockups that show your template on a laptop, tablet, or phone. This dramatically improves conversions. - Upload your delivery files
Once your Notion template is ready, copy the template link. You can deliver:
– A PDF with the “Duplicate Template” link
– A quick-start guide
– Any bonus materials - Price your products strategically
Next, make sure to price your templates competitively. You don’t want to undercharge as it conveys to people that it does not have much value. You don’t want to charge too high as well as people start weighing the pros and cons of the purchase. Offering unique features or additional value can justify a higher price point.
Want a shortcut to price your products for profit?
Don’t just price your templates based on competition, put a price that gives you a profit and adds to your bottom line.
5. Expand Beyond Etsy
Remember, how I said Etsy is the easiest to get started? But Etsy is only one marketplace. Where else can you sell your Notion templates? The answer is a lot of places!!
AOnce your Etsy shop is up and running, consider selling your templates in multiple places to increase your reach. You can list the same template on:
- Gumroad
- Payhip
- Your website
- Notion’s Official Gallery
This helps to leverage various platforms to maximize reach and sales potential. Remember more marketplaces = more visibility = more sales.
6. Provide Great Customer Support
Customer support and feedback play a crucial role in maximizing the sales of Notion templates. As a seller, I prioritize providing excellent customer service and leveraging feedback to enhance the quality of my offerings.
Make sure to respond quickly and kindly to any questions or queries, update suggestions, or troubleshooting requests.
A simple, friendly reply can turn a confused buyer into a loyal repeat customer. And positive reviews make a huge difference in Etsy rankings.
Is Selling Notion Templates Worth It?
Short answer: absolutely, if you choose a good niche and create templates that genuinely help people. If your goal is to get rich, then this may not be right for you.
Notion is worth it as has extremely low start up cost, doesn’t involve maintaining inventory, or shipping. You can create a Notion template once and sell it again and again.
Frequently Asked Questions About Selling Notion Templates
Yes! You can list your template on Etsy, Gumroad, your website, and more.
Nope. Notion requires zero coding. If you can drag and drop, you can build a template.
Some consistent top performers include:
– Business dashboards
– Student planners
– Finance trackers
– Content calendars
– Wellness and habit trackers
– Goal-setting systems
Yes, once a template is created and listed, it can sell repeatedly without additional work.
Not really. Compared to printables, digital art, or Canva templates, competition for Notion templates is still low. You can easily stand out from crowd if you target a sub-niche and create Notion templates that solve your ideal clients’ problems.
Next Steps
Selling Notion templates can be a lucrative venture in the digital marketplace. But just like other businesses, it requires research, effort, commitment to see success.
While you can do these on your own, you can also save time and take help of someone who has already done it.
If you want a shortcut, my course Notion Success Blueprint walks you through everything step-by-step, including templates you can customize and sell in your own store. It’s the fastest way to get your Notion shop up and running.
Ready to turn your ideas into income?
You’ve got this, and I’m cheering you on.
Want a profitable Notion shop quickly?
