Where to Sell Google Sheets Templates

Last updated on June 16, 2026

If you’ve ever asked, where to sell Google Sheets templates? The most common answer you probable got was Etsy. But it is not the only option. Let’s see what are the other places you can sell Google Sheets templates other than Etsy.

Why sell anywhere other than Etsy?

I know selling Google Sheets on Etsy can be a lucrative business. But it doesn’t have to be the only platform where you sell.

Also, it is a smart choice not to keep all your eggs in one basket. Take it from someone who has been burnt by doing just that.

I started selling my Google Sheets template on my Etsy store and was making consistent sales, when out of the blue I received a notification that my Etsy store was put on Vacation Mode. Someone had hacked my Etsy store, changed the passwords and put it on vacation mode.

I had to struggle, do a lot of to-and-fro to get the store back. At one point, I felt if it was this difficult for me to get the store back then how did the other person manage to hack it. By the time it was all done, I was ready to move on from Etsy.

This all to say – don’t put everything in one place. Diversify your traffic and income sources so that you’re not dependent on one medium.

Which brings me to my next question…

What makes a good place to sell Google Sheets templates?

Where you want to sell your digital products or Google Sheets templates specifically depends on 3Fs – fees, fit, and footfall. You want a place where buyers already understand digital products, payments are easy, and delivery doesn’t turn into your full-time customer support job.

Here are few things to look for when you decide the platform where to sell your Google Sheets.

1. Footfall – Built-In Traffic

for any product to sell, you need traffic and if you’re new then built-in traffic matters. A marketplace with active shoppers can put your template in front of people before you’ve built an audience of your own. This is where Etsy shines.

Etsy has a built-in traffic of millions of buyers. Every day people visit Etsy to buy something. If you use Etsy-SEO properly, you can put your Google Sheets templates in front of those millions of people.

2. Fees

The built-in traffic of Etsy comes with a cost – fees. It include a listing fee, transaction fee.Most of the platforms charge fees in one form or the other. So go through platform’s fees and be clear upfront how much fees you’ll be charged.

3. Fit

Even though a platform may have low fees and high footfall, but if it doesn’t fit your business model or your mission, then it’s not the right platform to use in long run. For example – some platforms dont allow selling PLR products or any other product created using PLR. In that case, if you’re selling or using PLR, it may be the right fit for you.

The best platforms to sell Google Sheets templates online

Before we being, remember there is not a single platform that will meet every requirement. Each have their own strengths and weaknesses. With that disclaimer out of the way, here is a list of platforms where you can sell Google Sheets templates.

1. Etsy

I know, I started off by saying not to put everything in Etsy, but still Etsy is often the easiest starting point to start selling digital products. As said earlier, it already has a customer base of millions who are looking for budget sheets, inventory trackers, content calendars, meal planners, and much more.

You only need to create your store, list your products, and start selling. Etsy takes care of delivery, charges, and taxes. Yes, you need to pay the fees but compared to other stores and built-in traffic you get, when done right, it is worth it.

But, the strong customer base brings high competition too. Spend some time understanding Etsy SEO, how to create engaging mockups including video listings, and creating product lines to convert browsers into buyers.

2. Gumroad for simple setup and direct sales

Gumroad is good when you want to get live fast. Upload the file, write a clean sales page, connect payments, and start sharing the link.

Unlike Etsy, it doesn’t have a built-in traffic, so it works best when you already have traffic from social media, YouTube, email, or a blog. If you’re selling to your own audience, Gumroad keeps the process simple.

Gumroad also acts as Merchant of Records so they take of filing VAT and other taxes on your behalf so that you can focus on selling.

3. Your own website for full control and long-term growth

While Etsy is good for traffic and Gumroad is good for speed to market, both of these platforms are rented one. You need to follow the platform rules to sell on them, and your shop may get shut down for violations (pretty common in case of Etsy).

You are also bound by rules whether you can collect customer email addresses or contact them directly or not. A personal website gives you the most control.

You can setup your website, use a storefront like Woocommerce or Shopify to create a store for Google Sheets where your customers can purchase directly from you. You can offer them upsells, order bumps, cross products to increase average order value.

While a storefront allows your customers to add multiple products at once, you can also create long-form sales page and setup funnels using Systeme.io or Thrivecart. You can then drive traffic to the funnel where multiple people go to same product.

Which brings me to the biggest challenge of having your personal store.

The biggest challenge with having your own store is that you’re responsible for driving traffic. You are responsible for bringing people to your store, whether through social media, blogging, Youtube, AI Search. And since you’re in control, you can optimize your marketing efforts to make best use of the traffic you get.

You can use opt-ins to get emails and use email marketing to sell more of your products, use bundle products/order bumps/popups to increase order value.

In short, personal store gives you most control and profit, but it requires effort to bring consistent traffic.

4. Surecart/Zylvie/other shopping cart

If you’ve searched where to sell Google Sheets templates (or any digital products), there is a high chance, you heard about one or more of these platforms. One thing to note, even though these are separate platforms, these are shopping cart that you use to sell digital products on your website.

You can setup your website (WordPress or other site platform), connect it to cart to sell Google Sheets, and start selling. You can even use blog to create content and market your products on same website.

5. Payhip, Ko-fi, and Facebook groups for niche sales

Payhip is another hosted solution to help you start selling your Google Sheets quickly. It lets you quickly create stores, add products, and start selling for free. At the time of writing this, they charge per transaction which means you don’t pay till you make a sale.

Explore which platform works best for your needs, how much they charge, and how much flexibility you get before finalizing a platform.

How to get sales once your template is listed

Identifying the right platform is just the first step of the process.You need to create listings that attract viewers and convert them to customers.

Write listings that show the benefit fast. If someone needs to spend more than a minute to understand what you’re selling, then they won’t buy.

Create benefit driven listing which shows how your product will make customer’s life easier. Create attention-grabbing mockups that shows your Google Sheets product in use. You can also include videos to boost your listing or showcase your Google Sheets.

Drive Traffic

Irrespective of whether you’re selling on your own store or Etsy, it is a good idea to market your products on other channels. Write a blog post, create a Pinterest pin, record a YouTube walkthrough, or a short video showing the template in action to gain attention of your target audience.

These efforts take time and they snowball over time.

Final thoughts

The best place to sell Google Sheets templates depends on your goals. Marketplaces are great when you’re starting out as they provide you built-in traffic. Once you’ve some traffic, you can setup your own store. You can control your shop, branding, customers, and pretty much all other aspects of your store.

No matter which platform you choose, a full shop with lot of relevant, related products in a category make it easier for customers to browse, select and shop.

Using pre-made, well designed spreadsheet templates make it easier to stock your shop with premium products without starting from scratch.

The Profit Ready Spreadsheet Pack removes that bottleneck. You get over 30+ spreadsheets you can customize and sell in your store. Instead of spending a week on one template, you spend a few hours making one of the spreadsheet as yours and move on to the next one. That’s how a real catalog gets built.