Real estate templates are one of the profitable categories of Google Sheets to sell on Etsy. These buyers are making decisions about assets worth hundreds of thousands, and a tool that saves them one mistake has already paid for itself twenty times over. Nobody in this niche needs persuading about the worth of a helpful tool. So, lets see various profitable real estate spreadsheets to sell on Etsy.
But it comes with a catch. And the catch is, that “real estate” is essentially three separate markets behaving as one.
Hi, I’m Neha, a self-certified spreadsheet nerd who loves to combine numbers, data, and formulas with beautiful aesthetics and build gorgeous spreadsheets you can sell with confidence in your store. In this guide, I will show you the various real estate buyers are, how their search language differ, and which templates to build for each.
If you’re looking for digital product ideas to sell on Etsy, then start with the 55 Google sheets to sell on Etsy.
Who buys real estate spreadsheets on Etsy?
Actually, there are three group of real estate spreadsheet buyers and all of them slightly different requirements.
1. Real estate agents and realtors
These are real estate agents and realtors who are running a business. For them, a rental property is a business and they treat it as such. They’re tracking leads, listings, commissions and marketing spend. Their year is measured in closings and their pain is a pipeline they can’t see. They search for CRM boards, commission calculators and transaction checklists.
2. Landlords and property investors
This group runs a rental asset business. Some of them already own a property and are managing rentals, some have learnt about the rental income but they haven’t bought yet. They search for income trackers, cap rate calculators and Schedule E organizers that will help them keep track of their income, and pay relevant taxes smoothly.
3. Airbnb and short-term rental hosts
A bit different from the above two, this group run a hospitality business. They have one or more properties that they are letting on through vacation platforms and are earning from those.
Now they’re looking to keep track of their earnings, run a platform-wise comparison chart, and stay on top of their property upkeep without investing in a separate recurring payment.
Their main pain is not knowing their most profitable asset and channl. They search for booking calendars, occupancy trackers and pricing calculators.
As you can see from above, while all three groups fall in the real-estate spreadsheet buyer umbrella, they hardly have any meaningful overlap.
Templates for real estate agents and realtors
Let’s start with the templates that real estate agents and realtors need. Agents are the most competitive of the three segments, and also the most reliable buyers, because they treat template spend as a business cost rather than a personal purchase.
The core problem they’re trying to solve is keeping a healthy pipeline and know which lead is in which stage. You can offer client and lead CRM, a commission calculator that handles splits and brokerage fees, a listing pipeline tracker, an open house sign-in and follow-up log, and a marketing spend tracker with cost per lead.
You can read the full breakdown with more product ideas at: realtor spreadsheets to sell on Etsy.
Templates for landlords and property investors
This might be the most common and largest of the three segments.
Landlords are people who already own the property and need operational tools, like – Income and expense trackers mapped to Schedule E, multi-property portfolio dashboards, rent payment and tenant logs, maintenance schedules, tax organizers.
Investors, on the other hand, haven’t committed yet and need analysis tools. They look for rental property analysis calculators with cap rate and DSCR, house flipping budgets with budget against actual by trade, BRRRR calculators, portfolio net worth dashboards.
Read full breakdown with nine product ideas: rental property spreadsheets to sell on Etsy.
Templates for Airbnb and vacation rental hosts
This is a fast growing segment of real estate owners. When it comes to spreadsheets, there is lesser competition in this category as most existing listings still target long-term landlords.
Some of the products you can offer are booking calendar with double booking detection, an income tracker with platform-by-platform net comparison, a break-even and pricing calculator, a tax organiser handling the personal-use split, and a furnishings and setup budget tracker.
The article Airbnb and vacation rental spreadsheets to sell on Etsy covers more product ideas that you can create and offer for Airbnb hosts.
Which real estate segment should you start with?
Even though I would love to tel you to start with one segment, I’ll say, start where your existing shop points. If you already sell business or productivity templates, realtor tools are the natural extension.
If you sell finance or budgeting templates, go to landlord trackers.
If you’re starting new and not yet have a shop, build the Airbnb booking calendar. This has low competition, clearest gap which makes it easy to get started.
Frequently asked questions
Can I sell real estate spreadsheets if I’ve never worked in property?
Yes, with research. Every formula in this category is publicly documented. Make sure to understand the target audience, build a product that solves the problem and be ready to address any customer questions.
Should I build one template that covers all three buyers?
These are three distinct buyer segment and their search terms don’t overlap. Making one combined product ranks for none of them and reads as unfocused to every buyer who lands on it.
Should I make Google Sheets or Excel?
If you can offer both, do that. Else start with Google Sheets as it is easy to share and collaborate. Check Etsy or eRank for trending products before finalizing.
Do I have to build these from scratch?
No. PLR spreadsheets come with commercial rights, so you rebrand the finished file and list it as your own. Check Ultimate Rental Property Bookkeeping Planner or Airbnb Booking Calendar that come with PLR rights so you can customize and sell these in your store.
Ready-made options
In this post we covered different type of real estate spreadsheet buyers and products you can cater to each segment. Which segment are you building for first? Tell me in the comments.
Free guide & PLR Template
Turn Spreadsheets into Sales – Without the Overwhelm!
Get step-by-step guide and a FREE Google Sheet template you can customize & sell in your store today.
